What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television

How to Make a Brand Mood Board — Examples and Techniques

Mood Board EssentialsOpen menu Insert Image Top Mood Board Apps Insert Image What is a Mood Board Insert Image How to Make a Mood Board Insert Image Mood Board Layout Insert Image Mood Board Template Insert Image Mood Board Examples How To Mood BoardOpen menu Insert Image Fashion Mood Board Insert Image Aesthetic Mood Board… Continue reading How to Make a Brand Mood Board — Examples and Techniques

What is Film Distribution — The Ultimate Guide for Filmmakers

Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by film distribution’s rapidly shifting status in the age of streaming. So what is film distribution? How does it work, what… Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers

Learning from the Best Marketing and Advertising Campaigns of 2023

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading Learning from the Best Marketing and Advertising Campaigns of 2023

Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?

What is a Film Still and What are They Used For?

Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions A still is not merely a static image; it captures a single frame of a movie, encapsulating a world of emotions and stories within its boundaries. These seemingly simple snapshots hold immense power within the realm of cinema. In this article, we explore the captivating complexities of film… Continue reading What is a Film Still and What are They Used For?

The Best Movie Taglines — 75 Examples And Why They Work

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading The Best Movie Taglines — 75 Examples And Why They Work

Instagram Promotion — How Does It Work and Is It Worth It?

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading Instagram Promotion — How Does It Work and Is It Worth It?

Instagram Ads: The Complete Guide to Advertising on Instagram

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram

How Can You Kickstart Your Social Media Advertising?

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading How Can You Kickstart Your Social Media Advertising?

Social Media and Digital Communications for Successful Short Films

ProcessOpen menu Insert Image How to Make a Short Film Insert Image How to Write a Short Without Dialogue Insert Image Short Film Schedule Tips Insert Image Write a Short That Gets Noticed Insert Image Making a Short Film Insert Image How to Storyboard a Short Film Insert Image Phases of Short Film Pre-Production Insert… Continue reading Social Media and Digital Communications for Successful Short Films

Small Business Advertising Ideas from LeBron James Commercials

Advertising EssentialsOpen menu Insert Image What is Pathos Insert Image What is Logos Insert Image What is Telos Insert Image What is Kairos Insert Image What is Ethos Insert Image Ethos, Pathos & Logos Insert Image What is an EPK Insert Image What is a Creative Director Insert Image What is Branded Content How to… Continue reading Small Business Advertising Ideas from LeBron James Commercials